About Answer Digital.

For 20 years we have been doing big things. Answer Digital was founded in 1999 by Gary & Katie Parlett MBE as the Ultimate People Company "UPCO" and became Answer in 2009. Technology and Digital Transformation is our passion but at our heart we are a people business. Everything we do is guided by our values and a determination to be the very best, helping businesses and organisations to thrive by realising their ambitions.

We are a Digital Transformation company – with offices in Leeds and London – where we're uniquely positioned to design, develop and deliver innovative bespoke customer-centric software solutions for our clients. Digital Transformation is more than just new Technology, we understand it's also about embedding a structure for organisational, operational and cultural change.

Our 70+ talented and diverse people – split across Full-stack Developers, Automated Testers, UX Designers, Service Designers, PMs and Solution Architects – pride themselves on being passionate, engaged and experts, and constantly push themselves to develop an outcome that is truly customer-centric.

Our values

Our Values sit at the heart of everything we do, ensuring we're doing whatever we can to help our clients thrive by realising their potential. We also ensure we give something back to the local community to leave a legacy of helping those in need.

  • Passion is contagious and affects a catalyst for change, creating something truly transformative and meaningful.

  • Culture is in the air around us, influencing everything we do. We believe growth and development comes through collaboration. We call this nuturation.

  • Empathy, trust and openness are integral when nurturing talent and bringing together teams of individuals with diverse personalities, roles and skills. We support our team and yours to do amazing things together. We like to call this putting the love in the room.

  • Doing the right things, in the right way, is how we approach our work, how we treat our colleagues and how we serve our customers.

  • We never stand still; reflection, adjustment and continuous improvement is a core tenet of our approach. We are working with our customers to shape the future.

Supporting the local community

Donating over £22k (and counting!) for Byte Night 2018 & 2019!!

We took part in Byte Night (by Action for Children) 2018 and 2019 by sleeping on the streets to help raise money for homeless children and join the fight against youth homelessness.

For the 2nd year in a row we were the largest company with over 20 of our 70 employees taking on the challenge, which is trust testament to our values, culture and people that sit at the heart of what makes Answer Digital unique and successful.


The Challenge: Answer in Lighthouse School makeover

Here's how we have approached a challenge that isn't a business one, but one close to our hearts. Children with autism are often not given every possible opportunity to develop their particular potential. Which is why Lighthouse School in Leeds exists. It is a school specifically and solely for young people aged between 11 and 19 with an autistic spectrum condition (ASC) or a related communication disorder.

It is Yorkshire's first special free school and provides a very personalised and broad education not just covering the National Curriculum but also vocational subjects as well as life, social and communication skills.

The aim was not simply to teach but to provide these young people with the tools they need by which to learn and succeed and thrive in life. Check out the video below to see how we got on!!